A Beginner’s Guide to Marketing for

Restaurants & Coffee Shops

Running a restaurant or coffee shop isn’t just about great food—it’s about building a brand that stands out and keeps customers coming back. If you’re feeling unsure where to start with marketing, you’re not alone. That’s exactly why XYLO created this beginner-friendly guide: to help passionate owners and managers like you launch or level up your marketing efforts with clarity and confidence.

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This step-by-step guide was built with simplicity in mind—perfect for those who are new to marketing but want to grow their local reach, boost visibility, increase foot traffic, and increase revenue. Whether you’re opening your first location or trying to attract more regulars, we’ve got you covered.

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Inside the guide, you’ll discover:

✅ How to kickstart your restaurant or café marketing from scratch
✅ The most common marketing pitfalls and how to avoid them
✅ Which platforms and communication channels drive real results
✅ Practical steps you can implement today to start seeing growth

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Let XYLO be your partner in growth.
From branding and social media to Google Ads and Clover POS integration, this guide lays the foundation—so you can focus on doing what you love while growing your business.